Learning Measurement Part 1
For many businesses, our behaviors as consumers—our clicks, our scans, our searches—drive decisions about how, where, and when to place certain information in front of us. And that placement, determined by our own behaviors, can result in higher sales and greater revenue per advertising dollar for many of those businesses. Data and the analytics horsepower that yield these kind of insights are quickly becoming table stakes for the way most organizations interact with and engage with customers. A business strategy without a data strategy is often an indicator of a company’s naiveté,1 and many are becoming data-driven businesses. Why, then, do learning leaders often continue to struggle with the age-old battle of evaluating the value of learning to the business? Why do they continue to find it so difficult to justify increased investment? The answer: They are thinking about the problem all wrong.