How HR and business leaders can support digital transformation

How HR and business leaders can support digital transformation

Posted by Doug Palmer on August 5, 2015.

It might be tempting to think your organization’s digital adoption and level of digital sophistication is mostly outside the realm of HR. But new research by MIT Sloan Management Review and Deloitte Digital (Strategy, not technology, drives digital transformation: Becoming a digitally mature enterprise) highlights several reasons why this isn’t the case. The study indicates that how adept businesses are at leveraging digital technologies to transform processes, talent engagement, and business models isn’t as much about technology as it is about strategy, culture, leadership, learning, and talent—all areas within HR’s influence.

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Social Business: What’s On Your Mind?

MIT SMR

Posted on November 6, 2013

Maybe you’ll find that social business has a role to play in resolving your issues and meeting important business objectives, or maybe you won’t. But if you’re like 75 percent of your HR colleagues who responded to our survey and believe social business can fundamentally change the way we work, it’s worth exploring the possibilities. Social networking can provide instant access to people and information throughout the world, giving business the opportunity to engage with customers and connect employees in ways never before imaginable. So why are some businesses benefitting more than others? And how are they benefitting? What kinds of enterprises are benefitting the most?

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Social Business: What It Can Mean for HR

Social Business: What It Can Mean for HR

Posted by Doug Palmer on September 19, 2013

The second annual Deloitte and MIT Sloan Management Review (MIT SMR) research study continues our exploration of the social business landscape and how organizations are changing how work gets done by embedding social capabilities into processes and workflows. Three-quarters of the HR professionals who participated in the research (vs. 70% for all respondents) believe social business is an opportunity to “fundamentally change the way we work.” Tellingly, however, HR’s usage of social business still trails other functions. Only 14% of respondents from HR reported their organization’s use of social business in HR to a great extent vs. 46% of marketing respondents and 31% of customer service respondents. We think this points to a real opportunity for HR, as we see many ways social business can be used to enhance primary HR functions.

The uses of social business in HR span internal areas such as learning and development and external areas such as recruiting and staffing. Over the past year, survey respondents overall reported increasing use of social business in two specific areas of HR: identifying expertise (17% reporting an increase) and managing talent (14% reporting an increase). HR respondents themselves reported that their department uses social business most often in recruiting/managing talent (39%).

Which uses of SB have increased within your organization within the last 12 months? (Respondents selected up to 3)

The somewhat broad uses of social business in HR can be broken down as follows:

  • Recruiting — A variety of social tools like LinkedIn and Twitter help companies find and attract top talent. Some companies, including Covance, which was interviewed for our study, leverage these tools to establish relationships with potential candidates throughout the hiring cycle, even during the earliest stages when candidates simply want to understand what it would be like to work for that company.
  • Hiring/Staffing — Not everyone has to be inside the organization. In the Open Talent Economy, the 2013 Human Capital Trends report authored by my Deloitte colleagues Andy Liakopoulos, Jeff Schwartz, and Lisa Barry, talent resides on a continuum ranging from full-time employees to open source communities that support a company’s business objectives.
  • Onboarding — Collaboration tools like Chatter and Yammer help get people acclimated and connected to others in the organization much faster, driving increased productivity for the organization. Gamification can also be used to educate new employees about the organization and engage them more fully.
  • Learning/Development — Some of these same social collaboration and gamification tools not only have implications for how a company structures and delivers learning, but also how employees access colleagues to get help and learn in a just-in-time way.
  • Performance Management — Companies are building tools that provide more real-time capability to capture employees’ contributions, connections, and reputations — and their impact — vs. only on a six-month or annual cycle.

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The Postdigital Divide: Why Businesses Should Support the Empowered Employee in the Network Economy

The Postdigital Divide: Why Businesses Should Support the Empowered Employee in the Network EconomyPosted by John Hagel, Suketu Gandhi and Giovanni Rodriguez on February 17, 2012

Deloitte article in Forbes instigates debate in the Human Capital community

At a time when most of the world is struggling to keep people employed, a small but growing number of leaders in the private and public sector are providing employees with new rules and tools for getting ahead. The reason: Savvy leaders are beginning to see that these new rules and tools — the “postdigital” technologies and best practices that are equipping employees to outperform their peers — allow businesses to see employees not as costs to be managed, but as assets that help grow the top and bottom line.

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BYOD: Another Sign of the Postdigital Times

BYOD: Another Sign of the Postdigital Times Posted by Rob Underwood on September 5, 2012

We’ve talked about the postdigital enterprise here on the blog before—how people and their technology tools are becoming increasingly interconnected and how five disruptive forces (social, mobility, analytics, cloud and cyber intelligence) are converging to reshape the marketplace and the expectations of customers and employees. It’s relevant here because so much of what we’re seeing can have an impact on HR. For example, our recent Deloitte study, Devices, Consumption and the Digital Landscape, looks at trends in technology, telecommunications and media. Though not a strictly “HR study,” what it reveals has some decidedly HR-related implications.

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Staking HR’s Claim to Social Media

Staking HR's Claim to Social MediaPosted by Stephen Redwood on July 24, 2012

It’s hard to imagine that anyone working in business today hasn’t felt the effects of the powerful and disruptive technology forces that are changing the way we work, play and even live. There’s a new melding of people and technology in this Postdigital™ world, with the pentagon of social, mobility, analytics, cloud and cyber intelligence technologies converging to create Postdigital Enterprises. The boundaries of the postdigital playing field are still being established, making now the time for HR to put its stake in the ground, particularly in the area of social media.

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